author Charles Greene
Last Updated on Apr, 16 2024 by: Charles Greene

What Are the Best Italian Online Betting Sites?

Italy has many great betting sites. Do you want to find the best Italian sportsbooks?

In this comprehensive guide, we will introduce Italy’s top betting sites and evaluate them based on various crucial factors that shape the overall customer experience. If you are seeking fresh Italian online sportsbooks and are eager to explore brands offering the most thrilling gambling options, continue reading this guide as we delve deep into these aspects.

Italy betting sites

List of Italian Betting Sites: 2024 Updated

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How Do We Choose Best Italian Betting Sites?

To earn a place on this list of the best betting sites in Italy, an operator must demonstrate a sustained and enduring track record of providing top-notch gambling experiences that cater to a diverse array of customer preferences. Our selection of Italy’s premier betting sites encompasses only those that satisfy the following criteria:

Step 1

Safety and Security

In our evaluation of Italian betting sites, we conduct a comprehensive examination to confirm their possession of the necessary licenses issued by the official regulatory authority, the Agenzia delle Dogane e dei Monopoli (ADM). This regulatory body grants licenses to operators who meet stringent criteria, guaranteeing a secure and trustworthy betting environment for Italian residents. Additionally, we closely examine the extensive protective measures put in place by Italy betting sites to safeguard their players from various external threats.

Step 2

Variety of Bets and Market Options

The range of betting options and the breadth of available markets play a crucial role in identifying top sportsbooks. The best betting sites in Italy will offer competitive odds and an extensive array of betting opportunities across popular sports like football, ice hockey, horse racing, and more. Our ranking assesses the entire spectrum of betting choices, assessing operators capable of delivering a sportsbook that excels in both quality and diversity.

Step 3

Bonuses and Promotions

In the pursuit of crafting a superior customer experience with an online bookmaker, few elements carry as much significance as providing customers with the essential markets for placing bets. In our meticulous compilation of top-rated choices, we thoroughly scrutinized the wide range of promotional incentives and bonuses extended by Italian bookmakers. In this context, we pinpointed the best online bookmakers that cater exceptionally well to both newcomers and seasoned players.

Step 4

Payment Options for Betting in Italy

It’s worth emphasizing that not all Italian bookmakers offer the complete range of payment methods commonly available in international betting sites and casinos. To ensure maximum user convenience, we ensure that the top betting sites featured on our list support popular payment options. These include credit and debit cards, cryptocurrencies, bank transfers, e-wallets like PayPal, and others.

Step 5

Customer Service

Exceptional customer service is an often underappreciated asset, yet we regard it as one of the most revealing traits of leading sports betting sites. Bettors should have the confidence of swift assistance whenever and wherever they need it. Additionally, it’s important to highlight that reputable Italy betting sites, offer customer support in multiple languages, ranging from Italian to English, German, and more.

What Are the Leading Sports Betting Sites in Italy?

Here, you’ll discover the top-rated betting platforms in Italy that have garnered the highest accolades from our experts for their outstanding services. These websites offer a wide range of betting choices, uphold rigorous safety and security standards, and meet all the criteria we’ve previously outlined.


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NonStopCasino sets itself apart with an extensive collection of casino games, featuring thousands of options to cater to all preferences. Moreover, it offers more than two dozen diverse sports, each with numerous betting markets, NonStopCasino firmly demonstrates its commitment to serving a broad spectrum of interests.

  • Numerous bonuses and promotions
  • Accepting cryptocurrencies
  • 24/7 customer support
  • A wide variety of sporting events for betting
  • Access is restricted to specific countries
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magic win UI

MagicWin presents an extensive selection of betting markets encompassing live betting, esports, virtuals, and casino games. It offers a user-friendly registration process with fair terms, and there are no restrictions on the bet amounts you can place. Besides MagicWin provides competitive odds and offers to enhance the overall betting experience.

  • Crypto-friendly
  • A diverse range of sports
  • Minimal country restrictions
  • Absence of a dedicated MagicWin Casino mobile app
  • Absence of telephone customer support
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velobet UI

Velobet offers an impressive spectrum of betting opportunities, including traditional sports, virtual sports, esports, and live betting. You can place bets on your favourite teams and events, all while enjoying competitive odds and a wide range of market options. For those in search of a unique and fast-paced thrill, the virtual sports section provides lifelike simulations of various sports, available for betting 24/7.  And Velobet’s live betting feature lets you bet during ongoing events, adding an extra layer of adrenaline to your gaming adventure.

  • User-friendly interface
  • Easy Registration Process
  • Offers an impressive array of sports
  • No mobile application
  • Doesn’t offer no-deposit promotions
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Goldenbet shines as a premier sports betting site, dedicated to all kinds of bettors. Its renown stems from its consistent offerings of promotions, bonuses, and complimentary bets, all thoughtfully tailored to captivate new users and foster unwavering loyalty among its existing customer community.

  • Exclusive promotional offers
  • Abundant live betting options
  • 24/7 customer support
  • A diverse array of payment methods
  • No betting app
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FreshBet is a comprehensive gaming platform that caters to the digital needs of sports betting enthusiasts. It boasts a wide array of gaming options and encompasses a broad spectrum of sports events. At FreshBet, visitors can place bets on conventional sports and delve into the world of e-sports, all while indulging in classic casino games.

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Betting in Italy: General Info

🌎 CountryItaly
🔠 Language Italian
💷 CurrencyEuro (EUR)
Top popular sportsFootball, Horse racing, Basketball, Volleyball, Cycling, and Motorsports
Is betting legalYes
📄 The regulator authoritythe Agenzia delle Dogane e dei Monopoli (ADM)
💱 Gambling taxesNo 
💳 Most popular payment methodsVisa, Mastercard, Trustly, PayPal, Bitcoin

What Are the Benefits of Betting with Italian Bookmakers?

The top betting platforms in Italy provide a regulated and secure online betting market environment, bringing forth a host of benefits for those who choose to participate in online betting through licensed Italian bookmakers. These advantages include the following:
Variety of Sporting Markets and Competitive Betting Odds
Italy betting sites provide an extensive selection of favoured betting markets, catering to a diverse range of interests. While football holds the top spot as the most beloved sport in Italy, Italians also have a penchant for betting on tennis, basketball, horse racing, and a variety of others. This is why Italian bookmakers offer a wealth of choices that extend beyond mainstream sports, ensuring a wide array of options for bettors.
Great Bonuses and Promotional Offers
Leading betting sites in Italy also extend generous bonuses and promotional offers. Regardless of the sportsbooks you choose to use, you can have confidence that you will encounter various promotions.
Compliance with Regulatory Guidelines
Best betting sites in Italy rigorously adhere to the stringent standards set forth by the ADM (the Agenzia delle Dogane e dei Monopoli). Every recommended by us site holds valid licenses and diligently upholds local regulations governing responsible online gambling, player confidentiality, and secure financial transactions.
Secure Transactions
Reputable Italian betting websites implement state-of-the-art security measures, including SSL encryption and thorough fraud monitoring, to guarantee the safety and security of all financial transactions and data.
User-Friendly Interfaces and Convenient Mobile Betting in Italy
Italian online betting platforms prioritize the user experience by offering intuitive and user-friendly interfaces. They provide seamless mobile betting experiences, optimized for smartphones and tablets. With mobile versions and dedicated apps accessible on both iOS and Android devices, users can conveniently place bets while on the go.

What Are the Downsides of Italian Betting Sites?

However, it’s vital to acknowledge that Italian betting sites come with their share of limitations and disadvantages. Here are several noteworthy points to take into account.
Customer Support
Customer support often may be available in Italian, which could be a drawback for non-Italian speakers.
Payment Restrictions
Some Italian bookmakers may have restrictions on payment methods or may not support certain international payment options.

The vibrant legacy of sports betting in Italy is deeply entwined with the nation’s passion for sports, particularly football. Italians have enthusiastically placed bets on their cherished teams, players, and tournaments for generations. Sports betting has become an integral part of Italian culture, thanks to the legalization of sports betting in 2007 and the subsequent approval of various other forms of gambling. In the following sections, we provide an overview of the key elements regarding regulations and associated fees in Italian sports betting.

Laws & Fees

Italy boasts a robust legal framework governing betting and gambling activities. It’s important to note that Italian bettors are not subject to any gambling taxes. In other words, if you win money through betting, you get to keep all your winnings. This favourable tax treatment for bettors is due to Italy’s taxation focus on bookmakers.


Italian authorities apply specific tax rates to gambling operators as follows:


  • A 4.5% tax on the gross gaming revenue from sports betting.
  • A 20% tax on the gross profits of casinos.
  • An 11% flat rate tax for bingo and various games of chance.
  • For poker tournaments organized by Italian operators, a 3% tax is levied on the total tournament buy-ins.


This approach ensures that Italian bettors can enjoy their winnings without the burden of additional taxes, making it more enticing for individuals to participate in legal betting and gambling activities.

The Italian Gambling Authority

To secure an Italian license, an online bookmaker must meet a series of criteria established by the Agenzia delle Dogane e dei Monopoli (ADM), which serves as the primary gambling authority in Italy.

The responsibilities of the ADM include:

  • Regulating games and enforcing applicable regulatory provisions.
  • Granting licenses and overseeing licensee performance and compliance.
  • Supervising the provision of gaming services.
  • Managing the collection of gaming taxes.
  • Addressing issues related to illegal gambling activities.
Gambling age in Italy

Participation in gambling activities, such as sports betting, casino games, poker, and lotteries, is restricted to individuals who are at least 18 years old in Italy. Italian legislation rigorously upholds this age criterion to safeguard minors and encourage responsible gambling.

Is There Live Betting in Italy?

The availability of live betting options at Italian sportsbooks is vast, reflecting the nation’s substantial and fervent sports fanbase. With a dedicated following for various sports, Italian enthusiasts actively track match progress and seek opportunities to place in-play bets.

Even if you don’t initially intend to engage in in-play betting, it’s prudent to register with a bookmaker that provides this option. Live betting injects a heightened level of excitement into the betting experience and often presents more favourable betting prospects. However, it’s essential to note that successful live betting necessitates a profound understanding of the sport to identify the most promising bets.

How to Choose the Best Italian Online Bookmaker?

Choosing the best Italian online bookmaker involves considering several key factors to ensure a safe, enjoyable, and rewarding betting experience. To assist you in making an informed choice, consider the following stages and criteria:

  1. Licensing and Regulatory Compliance. Ensure the bookmaker is licensed by the Agenzia delle Dogane e dei Monopoli (ADM), the regulatory authority for gambling in Italy. A valid license is a sign of legitimacy and adherence to Italian gambling laws.
  1. Reputation and Reviews. Research the bookmaker’s reputation by reading reviews from other bettors. Look for feedback regarding reliability, fairness, and customer service.
  1. Market Variety. To suit your tastes, find out if the bookmaker provides a large selection of sports markets and betting choices. Seek for a wide range of games, events, and bet types.
  1. Competitive Odds. To be sure you’re getting the most value on your bets, compare the odds provided by several bookies. 
  1. Bonuses and Promotions. Assess the bookmaker’s bonus incentives and promotional offerings. Take into account elements such as the magnitude of the bonuses, the stipulated wagering conditions, and the diversity of available promotions.
  1. Security and Safety. Verify that the bookmaker employs robust security measures, such as SSL encryption, to protect your personal and financial information.
  1. Payment Options. Verify that the bookmaker facilitates user-friendly payment methods for both depositing and withdrawing funds. These options should encompass credit cards, e-wallets, and bank transfers to accommodate your preferences.
  1. Customer Support. Test the bookmaker’s customer support by reaching out with questions or concerns. Responsive and knowledgeable customer support is crucial for addressing issues promptly.
  1. Live Betting. If you enjoy live betting, check if the bookmaker provides a comprehensive in-play betting platform with a wide range of live events and betting options.
  1. Read the Terms and Conditions. Carefully read the terms and conditions, including rules on withdrawals, fees, and any restrictions that may apply.

Through a comprehensive evaluation of these factors and diligent research, you can make an informed choice when selecting the optimal Italian online bookmaker that suits your preferences and guarantees a fulfilling betting journey. Always prioritize safety, fairness, and a diverse range of betting choices in your decision-making process.

How to Sign Up to an Online Bookie in Italy?

Initiating your journey at a licensed Italian betting site is a simple and expeditious procedure. To get started, simply follow these steps:

  1. Visit the Bookmaker’s Website. Go to the official website of the online bookmaker you want to join.
  1. Register an Account. On the bookmaker’s website, click the “Sign Up,” “Register,” or similar button. You’ll reach a signup form. Fill in accurate information, and some bookmakers may require you to create security questions and answers for added security.
  1. Agree to Terms and Conditions. Make sure you understand the bookmaker’s rules and policies. Carefully review and accept the bookmaker’s terms and conditions, which encompass their privacy policy and responsible gambling policy. 
  1. Set Deposit Limits. Certain bookmakers offer the option to establish deposit limits to help you manage your gambling responsibly. If you want to control your betting expenses, consider configuring these limits.
  1. Complete the Registration. After providing all the required information and agreeing to the terms, click the “Register” or “Create Account” button to finalize your registration.
  1. Deposit Funds. To start betting, you’ll need to deposit funds into your betting account. Access the bookmaker’s cashier or banking section, choose a deposit method, and follow the provided instructions to fund your account.

With funds in your account, you can embark on your betting journey by placing bets on your preferred sports and events. Explore the bookmaker’s wide range of betting markets and select the bets that interest you the most.

Are There Bonuses and Promotions for Italian Bettors?

Bonuses and promotions for bettors in Italy can vary from one online bookmaker to another, but here are some common types of bonuses and promotions that Italian bettors may encounter:

Welcome Bonus

These are offered to new customers when they sign up and make their first deposit. They often come in the form of a percentage match on the initial deposit, providing extra funds to bet with.

Free Bets

Free bets are promotions that allow you to place bets without using your own money. If your free bet wins, you typically receive the winnings, but not the stake.

Deposit Bonus

Some bookmakers offer ongoing deposit bonuses, which provide additional funds or a percentage match when you make subsequent deposits.

Reload Bonuses

These are similar to welcome bonuses but are offered to existing customers when they reload their accounts with funds.

Enhanced Odds

Bookmakers may boost the odds on specific events or outcomes for a limited time, offering potentially higher returns.

VIP and Loyalty Programs

Some bookmakers have loyalty programs that reward consistent and high-stakes customers with perks like exclusive bonuses, free bets, and faster withdrawals.

Refer-a-Friend Bonus

Refer-a-Friend Bonuses: You can receive bonuses for referring friends to the bookmaker’s platform once they sign up and meet specific requirements.

In Italy sports betting is immensely popular, drawing the interest of numerous enthusiasts. Several sports capture the attention of bettors, and here are some of the most highly sought-after sports for betting in Italy:


Football is undoubtedly the most beloved sport in Italy, a fact that needs no introduction. Italy’s national football team holds a renowned status as one of the world’s finest. Almost every Italian is a football enthusiast, and it’s equally rare to encounter an Italian bettor who doesn’t engage in football wagering. Hence, all Italian betting sites excel in providing an extensive range of football betting options.


Betting on basketball in Italy is a popular pastime, and the country has a strong basketball culture, with a professional league known as Lega Basket Serie A (LBA) being the top-tier basketball competition. Every Italian betting platform provides basketball betting options, enabling you to place bets on both local tournaments and prominent international leagues.


Volleyball holds the distinction of being Italy’s third-most popular sport, and Italian betting sites accord it the same level of attention as they do to football and basketball. Italian bettors have the opportunity to wager on various volleyball competitions, including domestic leagues like the SuperLega and Serie A1. Additionally, international tournaments such as the CEV Champions League and FIVB Volleyball World Championships attract betting activity.

icon cycling

Italy has a rich tradition of cycling, and the country is known for its scenic landscapes that provide ideal settings for cycling races. Italian bettors often engage in betting on cycling events, particularly the prestigious Grand Tours and one-day classics. The Giro d’Italia, in particular, garners significant attention and betting activity.

What Are thePayment Methods Available on Italian Betting Sites

Bettors have multiple options for both depositing and withdrawing funds when using an online Italian bookmaker. Most, if not all, payment methods are typically available to local punters, although the specific options may vary depending on the website in question.

The following methods are the most commonly preferred for betting in Italy:

  • Credit and Debit Cards

Italian bettors can use major credit and debit cards such as Visa, MasterCard, and Maestro for both deposits and withdrawals.

  • Bank Transfers

Bank transfers allow users to move funds directly from their bank accounts to their betting accounts and vice versa.

  • E-wallets

Popular e-wallet services like PayPal, Skrill, and Neteller are often accepted, offering secure and convenient transactions.

  • Cryptocurrency

In some cases, bettors may have the option to use cryptocurrencies like Bitcoin for deposits and withdrawals, providing anonymity and speed.

  • Online Banking

Many online bookmakers in Italy offer online banking services that allow bettors to connect their bank accounts directly for seamless transactions.

Are There Other European Countries Betting Guides?

If you’re interested in discovering online betting websites in different European countries, you can consult the following informative guides.

Online Betting Sites in Italy: Final Thoughts

Online sports betting enjoys popularity and robust regulation in Italy, presenting a plethora of choices for sports enthusiasts and casino aficionados. A significant segment of Italy’s online gambling scene revolves around sports betting, with Italian punters able to bet online on a variety of sports, including football (soccer), tennis, basketball, and others. Notably, Serie A football matches are a prime attraction for bettors.

To guarantee a secure and equitable betting experience, it is imperative when selecting an online betting platform in Italy to opt for operators holding valid licenses and enjoying a solid reputation. If you’d rather not research the top betting sites in Italy, simply follow the recommendations provided earlier.

Italian Online Bookies: FAQs 

Esports betting is a growing and increasingly popular activity in Italy, especially among the younger generation of gamers and sports enthusiasts. Several online bookmakers in Italy offer esports betting markets, allowing users to wager on various esports events and tournaments.

What makes football the overwhelmingly favoured sport for online betting in Italy?

Football has a rich history in Italy, with a long tradition of success in international competitions like the FIFA World Cup and UEFA European Championship. This history adds to the allure of football and the Italian sports betting industry. Moreover, extensive media coverage, including television broadcasts and online streaming, ensures that football matches are widely accessible and well-promoted.

May I pay with prepaid cards?

The top Italy betting sites readily accept prepaid cards, and one notable option is Postepay. Postepay is a reloadable prepaid card service that was introduced in 2003, swiftly becoming one of the most popular online payment methods in Italy.

Is rugby betting a widely embraced activity in Italy?

Rugby betting is not as widely embraced in Italy as some other sports, such as football (soccer) or tennis. While rugby has a following in Italy, it is not as popular or heavily bet upon as more traditional sports. However, there is still a segment of the population interested in rugby betting, and bookmakers do offer betting markets for rugby events.

What currency should I use to make a deposit on an Italian betting site?

Bookmakers that we recommend on this page accept many kinds of currencies, including £. Italians choose those that accept the euro to avoid paying exchange rate fees. You can choose any of the bookmakers recommended by us to pay in £.

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Charles Greene

Hi I’m Charles Greene your humble author of I’m an avid sports and money fan, and my main goal from a young age was to combine the two (sorry I never realized it as a footballer). At the age of 20 I found a great opportunity to make money from my passion for sports, it was betting.

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